MASTERS IN MARKETING MANAGEMENT ( View Curriculum )

Semester I

Principles and Practice of Management

Principles of Marketing

Fundamentals of Management Accounting

Managerial Economics

Research Methodology

Consumer Behaviour

Business Communication (Internal)

Fundamentals of Information Technology (Internal)

Semester II

Services Marketing

Retail Marketing

Sales Management & Personal Selling

Distribution Management & Logistics

Market Research

Relationship Marketing

Indian Economic Environment

Field Work + SPSS

Semester III

International Marketing

Marketing & Laws

Financial Services Marketing

Marketing Communication

Retail Operations Management

Project Work

Foreign Language

Virtual Marketing

Semester IV

Brand Management

Strategic Marketing

Export Documentation & Forex Management

Direct Marketing

Industrial Marketing

Rural & Agricultural Marketing

Entrepreneurship Development & Project Management

Foreign Language